Pages

Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts

Monday, August 3, 2015

Marketing Monday!

totally random image that came up when I search Pexels for "marketing." Nice arts banana shot

Yay Marketing Monday is on its way. Ive updated the Linked In page. I am now officially listed as a coloring book artist!
Also learned some great info about WordPress! So I will be starting the redesign of my webpage this after noon.

Also learning how to balance all the tasks that need doing. Marketing, drawing, making jewelry, and life.

Its interesting how starting over takes a whole lot of learning, its also really exciting and a little bit intimidating!

Tuesday, July 28, 2015

Laura Learns Marketing



I think Marketing Monday, as I have decided to call it since its my day set aside to learn all about this was a fail.
I didn't do anything.
I worked on deadlines. Meeting deadlines is good.
Then again so is learning marketing. Im a creative, marketing is not a natural process for me.

I'm reading Platform by Michael Hyatt, so far I recommend it if you need marketing help in this world of social media and Web 2.0 products.

I watched a lot of podcasts from Self-Publishing school. Also good information, and time well spent.

Learn learn learn, so I can implement implement implement.

Oh and just found out about the whole new microchip on credit card thing!
http://www.washingtonpost.com/news/on-small-business/wp/2015/07/24/a-big-legal-burden-awaits-small-businesses-and-most-arent-aware-of-it/?postshare=5131437973853512

So time to order a new Square reader. :(

Monday, July 28, 2014

Marketing

Just a few days left for my super silver sale. Prices will increase on August 1st, or the piece will be removed for recycling. Nows the time to buy before prices go up, or the piece is no longer available.


https://www.etsy.com/listing/176338681/super-silver-sale-silver-and-amethyst



So this is what I cut and pasted almost 30 times today.
Why?
Because I am trying to harness the power of network marketing using social media.

Like most folks with an Etsy shop, or who sells product they make, the goal is to drive customers to the location of the sale. For me thats Etsy.
I can only post my links so many times on my facebook page, the regular "me" one and my art page-- btw you do follow me right? Laura Medeiros-Art Stuff

I need to leverage more exposure, drive more that my fans, to Etsy, and try to collect more fans.

I started by investing in a list of facebook groups I could join and post etsy link/adverts in. Yes I said invested. I purchased a PDF list someone collected. Their foot work was worth it to me.

Currently I try to post daily in all the groups Im in, and I tey to add 5 to 10 grpups each week. The numbers vary since Im still pending membership in a few of the groups. Those of course make me think about how active the moderator is, and how valuable that geoup will be for traffic generating.

Currently Im playing a numbers game. If I dont post in all those facebook groups, I will get maybe 3 to 7 organic views. Yestrday by 10 pm I had 2 views for the day. After I made my marketung post rounds, my views went up to 28, and today by 3pm I had another 34 views--those were left overs from my late night post. I post in between 19 and 26 groups currently, depending on the product Im pushing that day. Currently Im averaging 2 views per post.  What Im not tracking is how many new likes, or followers Im getting. And that number is increasing.

Im over 1500 views for this month.

Unfortunately my sales have yet to catch up with the views. Im at about a .2% return rate of sales to views. Thats the next target, how to get people who would be in the market for my stuff to do the viewing.

Im also building my Twitter and Instagram markets.

Please come follow me there. Im Zoeowyn in both places!

And Im focusing on not just posting sales or links to Etsy in those locations, but also trying to make sure I include what Im doing in my art world. Like the mini art camp Ive hosted  a few times.

I keep working on it, I keep trying to build my market.

Thursday, November 7, 2013

Business Books

Crafting isn't all about making stuff. Of course thats the fun part!
However, there is the business side of things. And a successful craft business is my goal!

Since I did not major in business in school, and frankly my personal selling skills leave much to be desired, I do try to learn as much as I can.

I do this by reading books.

This week I had the opportunity to preview Finding Your Inner Etsy-preneur.


http://www.amazon.com/Finding-Your-Inner-Etsy-preneur-Encouragement-ebook/dp/B00GBQ4IWI/ref=sr_1_1?ie=UTF8&qid=1383784335&sr=8-1&keywords=finding+your+inner+etsy-preneur

Its interesting. Through a series of personality test, it helps you to determine how you can best approach mastering your sales for your Etsy shop. I know right now there are a lot of discussions going on out there regarding Etsy and the nature of handmade, thats not the issue here or discussed in this book. This book is all about how to leverage your personality type and tendencies to maximize your Etsy experience.

I had fun with the personality type testing, and I think it was pretty spot on for me. I do  plan on actively applying some techniques from this.

The other book I finally finished this week was (ok forced to finish it as I had to return it to the library) completely unmemorable. Seriously, it was one of those cool looking books, with lots of nice crafty-art pictures. At first glance it had lots of useful forms, but unfortunately it was pretty much a repeat of many other books out there. How to pick an art fair (man the books make this sound so easy--its not), how to set up teaching, how to make yourself presentable with business cards and logos. The book was from a few years ago, so I know its not on the shelves any longer, and I couldn't even find it on Amazon to provide you with a link.

The one thing that stood out the most in the book for me was the section on how to shoot quality images of your art. The examples, booth good and bad, were printed in such a way that what ever quality they were trying to show off didn't show up. For example, two photos discussing how the shadows in the back ground were distracting and how to fix that, when BOTH images printed with solid black backgrounds.

All in all it was a pretty but useless book, so I guess its ok I forgot the title.

Wednesday, April 10, 2013

Its that time of the year!

Yes folks, here in the USA its tax season!
I am not a professional tax-y person, and this information is not to be taken as legal advice. If you need legal advice regarding your tax situation hobby/small business you will need either a CPA or a lawyer, or both.

What I am is a person who does my own taxes. Why? Because I went to Tax blockheads one year, and sat there while some person basically used a proprietary version of Mac'n'tax and charged me almost $500, and still wasn't able to handle my tax situation--I got double taxed on a 401K roll over.

So if Im going to get double taxed on things like 401Ks I can do that my self for just under $100.

Ok so here are my annual tax tips:

• Keep your records, they don't have to be pretty they should be consistent. Meaning receipts need to always go in the same place scrambling for that one receipt is a pain, and is avoidable.

• Get a filing system, it doesn't have to be pretty, it has to be functional.

• Set up a spread sheet to track your income and expenses and mileage. AND if you SAVE AS at the end of each year, and clear contents, you don't have to reset up your spread sheet and you are tracking the same type of expenses each year.

• Be consistent year to year on how you record your information. It really does save time and hassle.

• Try to be consistent in your filing system, use the same size envelopes to store receipts from year to year.

• Speaking of receipts, when you generate a business expense, write on the receipt right then and there how much and for what. Most receipts these days are those heat sensitive slips.

• Have a special place in your wallet/bag/purse where you can keep receipts until you enter them into your spread sheet and file them.

• Track and record your receipts monthly, or quarterly. It will save you a ton of time.

• When you are getting ready to do your taxes take some time to prepare the items you need. Schedule that time. Gather the information and resources, and then at another time do the actual taxes. Trying to get it all done at once is a big set up for frustration.

• Not sure what information you are going to need again this year? Review last years records. Because you have a consistent filing system, locating last years taxes is a breeze.

Those are my ten tips for this year.
Oh and if you end up owing a big sum of money, its not my fault. But keep in mind the government does take payments, so you don't have to break your bank--learned that one the hard way.
And if you are making money, make sure you set aside around 30% or so for your taxes, because no matter what cuts they make to the social security system, you still have to pay into it.

Monday, July 23, 2012

Making Etsy work for you



How to Make Money using Etsy by Timothy Adam

So apparently this is the guy that also started Handmadeology.com. Since I have only poked around at Handmadeology.com this will not be a compare and contrast.

This is a good overview book.
If you have never used Etsy before and are thinking about it, or you are just getting started and the process of setting Etsy up is intimidating this is a good book.

There are chapters that walk you through setting up your site, how to place items for sale, and explains the bill.

This book has some good overviews on how the SEO process works. And setting up key words, and how to make use of strong key words.

I have been on Etsy since it was in beta--yes I was a beta user. My sales are pitifully low and pretty much always have been.  Im specifically looking for those tips that will increase traffic to my Etsy site.

This book has those.
Yes I said it, this book has those. But only a few of them. It really walks you through the process of creating backlinks, and promoting yourself via social media.

This book also has a lot of interviews with successful Etsians. There is actually some useful info hidden in those interviews.

Key take aways from this book:
Leverage social media to drive traffic to your Etsy site and increase views
Use Paypal shipping

This book is available from Amazon: http://www.amazon.com/How-Make-Money-Using-Etsy/dp/0470944560/ref=sr_1_1?s=books&ie=UTF8&qid=1343079231&sr=1-1&keywords=how+to+make+money+using+etsy

I got my copy from the library.

Monday, June 18, 2012

Pricing, and learning this business


I am moving forward on learning the business aspects of my business. I am slowly--too slowly in my opinion--working my way through a stack of small business and art business books.
I had this one in my stack from the library for a while. Its due back soon so I figured its time to read it.

Originally published in 1997 some of the price structures may be a bit dated. One thing I did not like is it spent too many pages on this type of craft= this type of pricing structure. Especially since they all sort of equalled the same amount. I think a nice generic list and description would have worked nicely. I didn't like this because I had to read through a lot of redundancy before getting to those little gems of information. Like which crafts actually need to be priced differently, and why.

And this book has gems of information! The biggest and shiniest being establishing a studio rate versus just paying yourself an hourly wage. The second biggest gem is value vs. price.

There are lots of great and useful forms in the back of the book, there are at least two I will be making copies of to use.

Yes this book is worth reading.

I borrowed this one from my library--love the library!

Monday, May 21, 2012

Learning Business


Books!
Originally uploaded by Zoeowyn
My personal collection of art business books. 3 in this stack are library books that I keep checking out and one day will purchase. There are a few persinal meaning/law if attraction quantum books in there because these help me to find my focus. The rest are busimess sales and marketing. Time yo start reviewing them learning and applying.

The first book I am reading through is a little magazine supplement the dos and don'ts of Etsy. So far nothing new: take good pictures, be as descriptive and detailed as possible. I purchased some craft magazine to get this, and its not been helpful to me. Its good for a complete newbie, but not someone who has been on Etsy for a bit and has already learned this.

Wednesday, August 24, 2011

Handmade pricing

http://whatthecraft.com/overpriced-cant-afford-handmade-pricing/

This post does a great job breaking down costs, I think its important for all hand made items, jewelry or clothing or furniture....

Friday, February 18, 2011

Uhm yeah, taxes- My top 10 tips


I am not a professional, and in no way should the tips offered here be followed in lieu of following professional tax accountant help. But, I have done my own taxes for years.
I started when I had my first job and I had to file a 1040EZ. Dad made sure I knew how to do it. My friend's fathers were doing their taxes from their pitiful first jobs, but me, no I did my own.
By the time I was in college I had a had my own small (ok micro) business and I had to file a 1040, and a schedule C. So, when my roommate freaked out because she didn't know how to file a 1040EZ, cause Dad always did it, and Dad decided she needed to grow up and do it, I was sailing through a huge book, on put this number here, and that number there.
I never really made enough at my micro biz, but enough to claim it. And unfortunately, once in the long form you can never go back to the EZ, well ok someone told me and I believed them. Anyway within a few more years I was "working" for myself so it didn't really matter.
My first year out of college, after my short stint as an intern I was on my own. I couldn't find a job, but I could find projects, so I ran with it. Man I had Moxie in spades back then. I cold called like a fiend, I gave everyone and their uncle my resume. My resume rocked. And I did my own taxes with the help of Mac-n-Tax. Yeah it cost extra, after all I was on a Mac, but it didn't cost as much as a professional. After all, I was making enough to help with the rent, and cover food. Right off or not, professional tax help was not an option.

So now, as I work to grow my hobby (its not a hobby its a calling) into a stronger money maker, I am reading all kinds of fun little articles. Some are helpful, a ton don't really say anything--they are more blathering blogs (just like this one). And now that it is "tax season" a bunch are giving tax tips.

I am pleased to say I have yet to read a tip I didn't really know before.

Here are some tips that I haven't seen this year, I AM NOT A PROFESSIONAL TAX PERSON, I am sharing from having learned these lessons the hard way. Someone should benefit from my pain, so it wasn't all in vain.

1• If you own a house you have access to a whole lot more deductions than as a renter.

2• If you work from home, in your home, calculate the percentage of time you are "at work" vs the percentage that is "being at home." You can take that work percentage and figure out how much of your electricity and other utilities are "office expenses."

3• Calculate the square footage of your office space, vs the total square footage of your home. That percentage is your office rent, from your rent--of course when your "office" is a desk in a shared room you are limited to the desk space. --Yeah I learned that one AFTER we converted my full room office into a bed room for a baby. And my office percentage ended up being something lame like $5 a month.

4• Track your business calls in a little notebook. Go through your phone records with a highlighter, all those out of network calls to clients count. But they need to be documented. AND the printed statements from the phone company are way smaller, and take less paper than your printing it and using all your printer ink at home. Green for them costs you paper and ink.

5• You need to have support documentation for milage, if that is how you calculate your auto expenses. Even if its one of those cheap little pocket calendars (and right now those are dirt cheap on sale) where you write your travel info down. This little paper trail can easily fit into the file folder where you keep other tax documents--and its not on your smart phone or your palm pilot (anyone still have those?)

6• If you plan on tracking entertaining, or business meetings that involve food, make a note on the receipt then and there. Notes last longer than your memory.

7• The first year you actually make "a lot" of money and didn't put any aside for your Social Security taxes, and that last minute put 2 grand in an IRA will give you a huge deduction is just a point and laugh situation, because you haven't seen $2,000 in one place, let alone within 2 months, you can make monthly payments to the IRS. But they won't tell you about that. They want you to pay them in one bank breaking, credit card maxing swoop, and by the 15th of April. Well you can make payments, you have to file extra forms, you have to ask for those forms--this is one of those forms that is not out on the table at the library.

8• All those listing fees, and transaction fees on Ebay, Etsy, PayPal are deductible--the cost of doing business.

9• Those professional tax-in -the-box places will charge you a higher percentage if you run a business. I know several people who work those seasonal tax places, they are not professional accountants or tax people. They have been trained to run the software, and its just a propriety version of the type of software you get with Turbo Tax. If you need professional tax help, get a real--full time, all year long, professional tax person.

10• You need to be organized throughout the year. This will make tax time so much easier. Collect and document your receipts every month to 6 weeks to quarter. Document the receipts the same way every year based on the listings in your taxes. I use Excel, the categories in my spread sheet match the categories in my taxes. Its a major time saver.


Good luck, and remember to file early to get into the system early, and your refund faster.