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Monday, July 28, 2014

Marketing

Just a few days left for my super silver sale. Prices will increase on August 1st, or the piece will be removed for recycling. Nows the time to buy before prices go up, or the piece is no longer available.


https://www.etsy.com/listing/176338681/super-silver-sale-silver-and-amethyst



So this is what I cut and pasted almost 30 times today.
Why?
Because I am trying to harness the power of network marketing using social media.

Like most folks with an Etsy shop, or who sells product they make, the goal is to drive customers to the location of the sale. For me thats Etsy.
I can only post my links so many times on my facebook page, the regular "me" one and my art page-- btw you do follow me right? Laura Medeiros-Art Stuff

I need to leverage more exposure, drive more that my fans, to Etsy, and try to collect more fans.

I started by investing in a list of facebook groups I could join and post etsy link/adverts in. Yes I said invested. I purchased a PDF list someone collected. Their foot work was worth it to me.

Currently I try to post daily in all the groups Im in, and I tey to add 5 to 10 grpups each week. The numbers vary since Im still pending membership in a few of the groups. Those of course make me think about how active the moderator is, and how valuable that geoup will be for traffic generating.

Currently Im playing a numbers game. If I dont post in all those facebook groups, I will get maybe 3 to 7 organic views. Yestrday by 10 pm I had 2 views for the day. After I made my marketung post rounds, my views went up to 28, and today by 3pm I had another 34 views--those were left overs from my late night post. I post in between 19 and 26 groups currently, depending on the product Im pushing that day. Currently Im averaging 2 views per post.  What Im not tracking is how many new likes, or followers Im getting. And that number is increasing.

Im over 1500 views for this month.

Unfortunately my sales have yet to catch up with the views. Im at about a .2% return rate of sales to views. Thats the next target, how to get people who would be in the market for my stuff to do the viewing.

Im also building my Twitter and Instagram markets.

Please come follow me there. Im Zoeowyn in both places!

And Im focusing on not just posting sales or links to Etsy in those locations, but also trying to make sure I include what Im doing in my art world. Like the mini art camp Ive hosted  a few times.

I keep working on it, I keep trying to build my market.

1 comment:

jinxxxygirl said...

Doesn't sound like a lot of fun... I hope it all pays off for you. Hugs! deb